Campari - The Best Selling Liqueur
Campari regains the lead in the Liqueurs category in the 2022 Drinks International Annual Report.
- Campari is recognized for the seventh consecutive year as the Best-selling Liqueur brand, and the #2 Top Trending Brand - up from #3 in 2021
- The Negroni cocktail gained the top spot for the first time in the Best-Selling Cocktails list, after 8 years as second best-seller following right after the Old Fashioned domination – with Campari as the essential ingredient of the iconic serve
- The Italian red vibrant aperitivo is also featured as key ingredient in the Americano and Boulevardier classic cocktail which both appear in the Reports top 50
Campari, the iconic Italian red aperitivo, has been recognized by the Drinks International Annual Report as the bestselling Liqueur brand for the seventh consecutive year and as the #2 Top Trending Brand - up from #3 in 2021.
Reaching its 13th edition, the Drinks International Brand Report counts on the participation of 100 of the most recognized and awarded bars from around the world. By invitation only, participating bars are called to answer a very detailed questionnaire used to compile the Report, exploring the most-used spirit categories at the world's best bars, the top-50 most-made classic cocktails and the brands used most frequently in key serves.
This important recognition received directly by the industry is evidence that Campari’s vibrant red colour and multi-layered bitter taste are so unique and intense that they encourage creativity, through the changing nature of each of its cocktails, keeping its unmistakable essence as the perfect base and inspiration for bartenders to create and experiment with mixology.
Inspiring limitless creations since its birth in 1860, Campari has always been at the forefront of cocktail culture, inspiring passion in bartenders across the world. Irrespective of trends that have come and gone over the years, only a select few classic cocktails have stood the test of time. Campari is front and centre cocktail history, a firm favourite among great bartenders and an indispensable component of some of the world’s most well-known classic cocktails such as the Negroni, Americano and Boulevardier, all acknowledged in the report.
The Negroni cocktail gained the top spot for the first time in the Best-Selling Cocktails list, after 8 years of Old Fashioned domination – with Campari as the essential ingredient of the iconic serve, which reinforces the statement that ‘There is no Negroni without Campari’.
The Negroni was created in 1919 in Florence, meaning over 100 years have passed since the creation of the truly classic drink. One of the few staples to any good cocktail menu, the Negroni is listed in the IBA ‘Unforgettable Drinks List’, well known as the bartender’s bible, in which Campari is the only brand listed as an official ingredient. Revered for its perfectly balanced combination of three ingredients; equal parts of Red Vermouth and London Dry gin join Campari the red heart of the Negroni in the original recipe that is over a century old and continues to be enjoyed today.
Campari is also featured as key ingredient in the Americano and Boulevardier classic cocktails which both appear in the Report’s top-50 most-made classic cocktails.
Francesco Cruciani, Managing Director Italian Icons at Campari Group commented: “Such recognition by the industry for a brand that in 2022 turned 162 years, is another evidence of its iconicity that stood the test of the time. Not only does a liquid with a tasting profile as dynamic as Campari make the perfect and defining component for classic cocktails, such as the Negroni, but the versatility provides never-ending possibilities for new creations made by bartenders all over the world. With its outstanding legacy, today Campari lives on through bartenders and Campari lovers across the globe who are pivotal to the continued success of the Italian red bitter liquid”.
Campari is marketed and distributed by Farsons Beverage Imports Co. Ltd. Trade enquiry 2381 4400.
A true classic, standing the test of time since 1919
Dating back to Florence in 1919, The Negroni cocktail is said to have been created by Fosco Scarselli in his bar, Café Casoni, after the renowned Count Camilo Negroni asked him to strengthen his favourite cocktail – the Americano – by replacing soda water with a splash of gin. Scarselli added an orange slice as garnish, rather than the usual lemon twist, and from this moment on, the Negroni was born.
In celebration of the iconic cocktail’s centenary, an exclusive plaque was unveiled on the walls of the former Café Casoni, where the first Negroni was served, proving that Campari truly has been at the heart of the cocktail from the very beginning.
The Negroni is now one of the most famous contemporary classic cocktails, specifically the second most requested cocktail in the world. As a result, anywhere you go in the world, you will find a bartender who can make you the iconic Negroni.
The original recipe, the perfectly balanced combination of equal parts of Campari, Red Vermouth and London Dry gin, is over a century old and continues to be enjoyed today. The International Bartenders Association (IBA) lists Campari as an official ingredient of the Negroni, and thus, Campari the red heart of every Negroni.
- 1 part (1oz, 3cl) Campari
- 1 part (1oz, 3cl) Gin (Campari recommends BULLDOG Dry Gin)
- 1 part (1oz, 3cl) Sweet Vermouth (Campari recommends 1757 Vermouth di Torino Rosso)
- Pour all ingredients directly into a rock glass filled with ice
- Garnish with a slice of orange
Created in around 1860 and first served in Caffé Campari, it was originally known as the Milano-Torino due to its two main ingredients: Campari from Milano, and sweet vermouth from Torino. The cocktail was later renamed because of its popularity among American tourists around the turn of the 20th century and prior to Prohibition.
- 1 part (1oz, 3cl) Campari
- 1 part (1oz, 3cl) Sweet Vermouth (Campari recommends Cinzano 1757 Vermouth di Torino)
- Splash of Soda
- Pour the ingredients directly into a glass (Campari recommends the bespoke tumbler glass)
- Fill the glass with ice cubes
- Add a splash of soda water
- Garnish with orange slice and lemon peel
Drink Campari Responsibly.